Hello there! I'm Juliet ‘Hiri

Product Strategist

When I'm not designing or building a cool product with no-code tools, you will find me discussing all things law, startups or netflix and chilling.


WHAT I DO

  • UI/UX Design

  • Product Strategy

  • No-code Development

  • User Research

  • Idea Validation

WORK ETHIC

  • People-First Philosophy

  • Timely Delivery

  • Effective Collaboration

  • Consistency and Task Prioritisation

  • Delivering Results


FEATURED PROJECTS



PROJECTS I'M WORKING ON

Maze

Mobility, Figma, Product Strategy

A mobility service app simplifying the relocation and settlement experience.

Donaza

Charity, Figma, Mobile

A universal donation mobile application to ease the distribution of clothing items.

Zero Hunger

SDG, Figma, Ideation, UI/UX Design

A web application to reduce food waste, ease distribution to those in need and achieve SDG goals.

Upshuttle

Mobility, Figma, UI/UX, Mobile App

A ticket booking mobile app to ease the purchase of bus and train tickets prior to travelling. Case study coming soon ...

ListDive

Directory, Website, Carrd.co, Airtable

A founder-friendly hub of Investors, incubators, accelerators, co-working spaces to navigate the startup ecosystem.

Senskill

EdTech, Softr.io, Tribe.so, Airtable, No-code

A path for early-career candidates to jumpstart their career in the ever-evolving world of work. Case study coming soon ...

Gradrange

MailChimp, EdTech, Founder Institute, No-Code

A platform promoting access to work or study opportunities for students and graduates. Case study coming soon ...

TripFrontier

Adobe XD, Web app, UI/UX Design, Travel

Personal travel assistant to get to the heart of local involvement and experience life in unconventional locations.

Maze

A mobility service app simplifying the relocation and settlement experience.

Background

Relocating is one of the most stressful experiences anyone can undergo in a lifetime. It gets worse when you have to move internationally, with family or to where you do not understand the language.

One of the reasons why moving is so stressful is because of all the major changes happening in your life. It only makes matters worse if you’re leaping into the unknown.


Goal

The process of relocating could be improved.
The goal is to create a working prototype to help people make their new place a home, develop social capital, professional connections and navigate the complex settlement systems.


My Role

I conceptualised the idea as the sole Designer on the project, from inception to showcase.


Responsibilities

  • Rapid prototyping sprints

  • UX Research

  • UI Design

  • Brand Identity, Style Guide, Logo

  • Internal design system with reusable components


Tools

Figma, Notion


Effort

Maze is the result of four weeks of research for a startup project. The process involved adopting the lean UX technique to deliver great user experience within time constraint.

Deliverables

  • Identify a problem

  • Design a solution

  • Discovery - Understand the market needs.

  • User Research - Blend of interviews and survey

  • User Personas - Define the target users

  • Idea brainstorming

  • Feature prioritisation - MoSCoW model for prioritization

  • User Flow - Visualise how people would use it and generate a better understanding of how the product can help people

  • Mock-up

  • Prototype

  • Test


What was accomplished

User testing made room for some iterations to make improvements in structure and content. Documented with only basics as we can’t put out a lot of details out here as it’s under NDA.


Retrospective

Within the next 3/6 months, I’ll be focused on testing, iterating and developing the MVP on Webflow. The MVP is a core concept in lean UX.

  • Collaboration made the lean UX process possible

  • Obtaining feedback as early as possible, working in rapid, iterative cycles cannot be overemphasized

  • The research can be ‘constrained’ by using assumptions about the user, the product and the use case to create hypothesis but this means Testing! Testing!! Testing!!!

  • Prioritization is important to build the most basic version of the product.


Donaza

A universal donation mobile application to ease the distribution of clothing items.

Background

World Citizen is a humanitarian organization with a vision to help people who are suffering and provide them with some needed supplies. World Citizen founders decided to create an online clothes donation platform across the continent.

People who are suffering often need to be provided with some needed supplies. On the other end of the spectrum, people are willing for donate their clothing items but do not find it convenient to do so.


Goal

A mobile app for anyone anywhere in the continent to be able to donate clothes easily.

The challenge is to understand the behaviours surrounding the donation of clothes and the major pain points individuals encounter in their experience of donating them.


My Role

I was the sole UI/UX designer on the project and went through the stages product development life cycle - from brainstorming till launch.


Responsibilities

  • Prototyping

  • User Research

  • User Interface

  • Usability Testing


Tools

Figma, Miro


Effort

Donaza is the result of seven weeks of research for a personal project. The process involved taking it from the first spark of an idea to the release of the final product.

Deliverables

  • User research

  • Consumer facing app flows

  • Define persona and the roles


What was accomplished

The method for the usability testing was a moderated 1:1 user interview. Figma was used for the prototype. The following is what was observed from users during the testing.


Retrospective

What's next? I’ll be focused on testing and iterating.

  • Need to test with a wider audience as 5 users may not reflect the interest of most potential users.

  • The prototype is good overall but limited to the areas that were fully prototyped.

  • The idea of the donating organisations requesting for items from users at large should be entertained so that users confused on where to donate to can offer to those requested.

  • Users might benefit from converting their charity points to tangible returns.


Zero Hunger

A universal donation mobile application to ease the distribution of clothing items.

Background

Zero Hunger links your food donations with local nonprofits catering for individuals who struggle to afford food.


Goal

The platform can automate the whole process, but donees can also jump in and override the suggestions from the algorithm. For each donor account, their donations live on a dashboard they can access to view past transactions. Oversee all incoming donations, and monitor how the food is being distributed out.


My Role

I worked alongside a team of 15 comprising of developers and designers. My role was to conceptualise the landing page.


Responsibilities

  • Prototyping

  • User Interface

  • Brand Identity, Style Guide, Logo


Tools

Figma, Miro, GitHub


Effort

Zero Hunger is the result of eight weeks of collaborative work.

Deliverables

  • Identify problem

  • Facilitate brainstorming sessions to identify opportunities that create value for users

  • Create a shared understanding among the development, stakeholder and design teams


What was accomplished

A lot related to brainstorming, working with diverse teams & working on backend systems setup in GitHub. Documented with only basics as we can’t put out a lot of details out here as it’s under NDA. Check out some screenshots.


Retrospective

What's next? I’ll be focused on testing and iterating.

  • Need to test with a wider audience as 5 users may not reflect the interest of most potential users.

  • The prototype is good overall but limited to the areas that were fully prototyped.

  • The idea of the donating organisations requesting for items from users at large should be entertained so that users confused on where to donate to can offer to those requested.

  • Users might benefit from converting their charity points to tangible returns.


Hello there!
I'm Juliet ‘Hiri


WHO I AM

I'm Juliet ‘Hiri Edjere, a result-driven Product Designer certified in Law and Business.

I focus on validating digital products and building scalable solutions to solve users' pain points.My daily activities revolve around startups, policy, and people, particularly exploring how technology can solve everyday problems.

With every digital product I design, I consider the target market, the problems being solved, and how decisions impact user acquisition, satisfaction, and retention. I keep on top of technology trends, evaluating whether there is a market for a business and solving problems that have impact - value and reach.

I am interested in working with companies to frame the product strategy, track growth, and ensure objectives are met.


WHEN I’M NOT BRAINSTORMING

  • Travelling ☆

  • Volunteering

  • Cooking

  • Exercising